Make It Bigger

Make It Bigger

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The book examines the graphic design profession primarily through the lens of the business community it serves. The author draws from over three decades of design experience to provide readers with a firsthand account of the creative process, that is, advancing good ideas and personal vision within the corporate cultures and organizational dynamics that are predisposed to resist them. A focus on the collaboration necessary to bring design ideas to life sets this book apart from others in the genre.A focus on the collaboration necessary to bring design ideas to life sets this book apart from others in the genre.


Title:Make It Bigger
Author: Paula Scher
Publisher:Princeton Architectural Press - 2002-08-01
ISBN-13:

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