Testing 1-2-3
This book gives students, practitioners, and managers a set of practical and valuable tools for designing and analyzing experiments, emphasizing applications in marketing and service operations such as website design, direct mail campaigns, and in-store tests.Experimental Design with Applications in Marketing and Service Operations Johannes Ledolter, Arthur J. Swersey ... We will discuss the confounding pattern for the 20-run design in the next section. ... less than the loss due to the decrease in the number of customers. G-: Sticker. The sticker (G-) increases the response byanbsp;...
| Title | : | Testing 1-2-3 |
| Author | : | Johannes Ledolter, Arthur J. Swersey |
| Publisher | : | Stanford University Press - 2007 |
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