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qUnlike public education, however, consumer culture deploys the resources of what the author calls technoideological coding, in which survival no longer designates qthe fittestq but rather obsolete relics from the past, those left behind by innovations. These relics are throwaways, isolated groups of the population who litter the social landscape and require the moral attention of cleanup crews, the containing apparatus of police and prisons, the financial drain of qsafety nets, q and the immense bureaucracies of the state. In this coding, narratives of social change are class-as-lifestyle narratives, which locate race and gender as surviving relics of a rapidly disappearing past.q--BOOK JACKET.That is, you dona#39;t just buy the Aamco workera#39;s services, you also buy a rebuilt transmission. As a consumer, however, youa#39;ll never ... contact with the Aamco worker. With other service-classified occupations, the contact may be much greater.

Author: Evan Watkins
Publisher:Stanford University Press - 1993

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